VIP Marketing Department
Welcome to the Marketing Department. We all know that marketing can be
done without a marketing team, but absent a team of experts, it’s like sitting in
the dark and expecting people to find you without a light.
Top Of Mind
The Marketing department at VIP adheres to an admin-led
marketing philosophy, meaning that they do the work for you. The loan origination process is a full time job, leaving you little time to effectively generate leads and capture referrals. Loan officers using Top of Mind to automate and simplify their marketing close twice as many loans as those who do not.
Through the Top of Mind system, you have access to a suite of features designed specifically to help mortgage professionals market to their database, improve referral relationships, and close more loans.
Lead Generation
- Unleash your potential with Power Messaging
- Automate lead capture with Forms
- Mine your database with ease with Rate Alerts
- Add and manage contacts from anywhere with Surefire Mobile
AWARD-WINNING CREATIVE
- Dazzle your prospects, clients, and partners with dynamic, relevant, and
fun interactives, video, calculators, and games - Generate professional quality flyers with a click of a button
- Easily share updates and content to your social media pages directly
from the media library - Choose from hundreds of email templates to send professional
communications without having to spend an hour Googling and typing
ARTIFICIAL INTELLIGENCE/ANALYTICS
- Automate your database marketing
- Benefit from constant, intelligent monitoring of your entire database
- Receive notifications when a client’s home is listed or when they
trigger a credit inquiry
PARTNER MANAGEMENT
- Keep your referral partners engaged with targeted campaigns
and co-branded content - Build your own workflow or use an existing one to strengthen
your partner relationships - Access personalized, exclusive, digital and print marketing
pieces to boost your co-branding efforts
MORTGAGE LANDING PAGES
- Lead capture forms / Mortgage industry focus
- Immediate response through automated workflows, including
multi-channel response through text messages - Forms for referral partners
Team Members
We help support you and your business by fusing creativity, strategy and innovation.
PAULA CLENDANIEL
Chief Marketing Officer
JOCELYN CASSO
Marketing Manager
Jessica Ernest
Marketing Compliance Specialist
Lauren Else
marketing coordinator
Alyssa Caldarazzo
marketing coordinator
Christian Espanol
Senior Graphic Designer
tRAVIS hARLEY
Technical Marketing Manager
Contact Us
Let us know how to get back to you.
